Product placement and in-media advertising has been used for a long time. Traditionally, commercials were placed within a television program for the main sponsors, and product placement has been used in films. However, not until the last few years has the market opened up for another form: in-game advertising. Some are questioning whether this is [...]
Ever since the world of online marketing and Internet based businesses have taken the spotlight in the realm of commerce and trade, there has always existed a misconception that the Internet was somehow doing something that had never been done before and this was paramount to its success and those who used it to success. [...]
