A few weeks ago, Clicky Web Analytics adding an exciting feature to their user dashboard. They now include a “Traffic Sources” module which allows you to see a summary of four elements: searches, links, direct / bookmarks, but most of all, social media.

The new Traffic Source Module is easy to add to your existing dashboard. Simply click the “gear” icon, Dashboard, then drag the module from the Disabled column onto the existing modules. Once the module is in place, you can then begin seeing a different angle of where your visitors are coming from.

If you click on the “social media” link in the module, then you will see a summary of all the identified social media traffic. I feel it would be some interesting data if a post or page went to the front page of Digg. The “average time per visit” would be only a few seconds and “average actions per visitor” would be barely over one.

Below the detail of each visitor with time visited, location, IP or named network, number of actions, and referring site, and referring URL. One thing I would like to see on this page is a further drill down to group visitors by social media site. That would make this feature much more powerful.

Clicky currently supports 25 of the major traffic driving social media sites. Here are the sites included in the summary amount.

Blinklist

del.icio.us

Digg

DZone

Facebook

Fark

flickr

Furl

Ma.gnolia

Metafilter

Mixx

MySpace

Newsvine

popurls

Pownce

Propeller

Reddit

Shoutwire

sk-rt

Sphinn

Stumbleupon

Techmeme

Twitter

Yahoo Buzz

YouTube

I have been using Clicky for over a year and am very content with the service. I have the “Professional” level package so I can monitor 10 sites. If you sign up, you get all the premium features free for 21 days. After that, you can still use the service, but some of the key features are turned off. You’ll be impressed with the clean interface and the many different ways to analyze your visitors.