Did you know that if you have a [tag]Google[/tag] account, you might be getting served personalized search results? Search Engine Round Table posted today with a comparison of the different results you recieve if you are logged in versus logged out of your Google account. The results are displayed side-by-side and are sorted differently.

I would prefer to get the same results as they come from Google without an influence based on what I have search previously. If my niche is payday loans, and I check the SERPs daily, I’d prefer to see the natural sorting to see what everyone else sees.

Granted, most people logged into their Google accounts don’t know they are receiving altered results. Most would probably prefer to get results more targeted to their search history. As a search marketer, I want to see the results my potential visitors do.

Fortunately, you can turn this feature off. Once you are logged into you Google account, click Search History, then click Pause. I turned off this feature immediately.