Two SEOs Call Out Google on Algorithm Flaws
Google wants to the public to believe that their algorithm is the greatest thing since canned beer, but bloggers, SEOs, and spamdexers can see right through the facade. Recently, there has a been tangible evidence that Google’s algorithm isn’t as great as they say it is.
Carolyn Shelby outs a spamdexer in her post, How well does the Google algo catch spamdexers?. She noticed the site that ranks for “metal buildings” is part of a network of an approximate 5,000 sites with identical content. She gives the methods of how she found the evidence.
Also, David Dalka found an interesting anomaly in the Google algorithm in his post, Google Meets The Axis of Evil Comedy. David looked up the comedian named Ahmed Ahmed, a noticed that Google gives more relevancy to repeated terms. He shows the difference between the SERP for using “Ahmed” and “Ahmed Ahmed”.
Hopefully, Google will take notice of these posts and remedy the situations. There is no way anyone can believe the algo is perfect, but I think Google should be receptive that people point out the vulnerabilities in it’s system.
Interesting that the repeated term still works. I thought Google had already worked it into the algo to consider that as spam, at least if used too often. I wouldn’t expect that to work too much longer though, it’s too easy to catch.